This is to confirm that our organization has engaged M/s Prazision Consulting to develop and implement the appropriate cost effective marketing strategy to improve the brand salience of the brand Bijoli Grill. It also entrusted it with the responsibility to spearhead the expansion of its chain of restaurants under the brand name of Bijoli Grill in the northern zone and the Eastern zone of India. In the last 12 months of its service, it has helped the organization to improve its presence in the mind of its potential consumers through innovative social media marketing, Search Engine Optimization and with a much improved website. The organization in the capacity of CMO on demand through its unique CXO on demand model has helped launch its first Multi- cuisine quick service restaurant "Fire in the Belly" in Kolkata and is working on other locations for further expansion. Through this model of CXO on demand, the organization brings in over 21 years of experience of brand building and business development and at a value that is impossible to get the engagement of an individual in. The added advantage is this gets the engagement of an organization and hence ensures continuity in the implementation, which is quite unlikely in case of hiring the services of an employee. The most significant advantage of engaging such organization in this role is that it requires minimum level of supervision and helps the management to get engaged with its core responsibilities while it takes 100% ownership and responsibility for the deliverables of operational areas. Its long experience of corporate sector provides its clients with a chance to use its expertise in various areas of business development and administration and thus adds to the versatility that is unlikely from a middle management employee.